Gift guides are the perfect way to remind your audience that hey, insert-gifting-occasion-here is coming up soon, and your wares would make a great gift.

These posts do double-duty, because they can become a shareable wish list your audience will pass on, and they can be found via search engines by desperate gift-hunters who have no idea what to buy for guitar players, or football fans, or vegans, or yogis.

Hey, maybe they’re shopping for a guitar-playing football fan who loves to chow down on vegan grub after yoga class, and that’s your ideal target market. You never know. That would (potentially) be a hard person to shop for, and you might have the perfect thing for them!

So since we’re all still waiting for Oprah to do a favorite-things list for vegan, guitar-playing, football-loving yogis, a gift guide blog post is a great way for you to fill the void.