One way to guarantee your post gets shared beyond your audience is to interview other people. No one’s immune to ego, after all, and they’ll probably share the interview with their audience once it’s up.

Plus, getting experts to talk about what they’re passionate about can be entertaining and useful for both you and your audience—and it’s a great way to generate a post without coming up with all of the ideas yourself.

Before you get started, consider the strategy for your interviews—both who you’re going to ask, and what you’re going to ask them.

Are you aiming to give your audience a sneak peek behind the scenes? Are you aiming to help teach and educate? To figure it out, go back to your audience and what they currently need, like, and want.

One great example is from Jennifer USA, a streetwear clothing line for women. They have an ongoing series of interviews with inspiring women on their blog, featuring everyone from a Fulbright grant awardee to a freelance writer to Danielle Fishel—the actress who played Topanga on Boy Meets World.

Now that you’ve got some ideas going, it’s time to reach out to the people you want to interview. Here’s an outreach template you can swipe and modify.