If you want to go a bit further than a helpful roundup, why not dive in and teach your audience something with a how-to blog post?

If a roundup post of recipes is good, a how-to post of one of your original (and delicious) recipes would be even better, and it’s not just for brands who talk food.

Your audience is looking for information, and there’s definitely something they could learn from you, whether it’s styling a perfect fall look, organizing their home office, or choosing the perfect glasses for their face shape.

Take this example from 100% Pure Cosmetics. They saw an opportunity to help their audience transition their makeup routine from summer to fall, so they put together a helpful guide that focuses on how to transition each major category of makeup.

So think about what your audience already cares about, and how that overlaps with your brand. What could you teach them that would be a good fit—and that they would trust you to know how to do?